bubly is a sparkling water brand owned by PepsiCo. Known for its playful identity and cheeky messaging, bubly promotes positivity and encourages its drinkers to "crack a smile".
This ad design encompasses all the attributes of bubly's personality. The headline uses an unorthodox arrangement, which reads "drink bubly, be bubly". The phrase serves as a call to action and implies that bubly causes a joyful and cheery feeling to its drinkers. The additional usage of the water can's personable messagings extend a personal invitation to the audience.
