Crit
Crit is a new mobile app concept designed to allow people to experience and enjoy the power of cinema from start to finish. Made with the movie enthusiast in mind, Crit combines the community of social media with the convenience of the mobile ticket check-out experience to create a fun and exciting platform dedicated to all things movie.
Crit’s primary objective is to streamline the movie process, from the moment of initial interest to the moment one gets returns home from a showing. The flow takes a circular model:
1. The user signs into the app and is taken to their Home Feed page.
2. While interacting in the social platform, the user is inspired to see a mentioned movie.
2. While interacting in the social platform, the user is inspired to see a mentioned movie.
3. User goes to the Releases page, and finds the movie they’re looking for.
4. User purchases a ticket in-app from their preferred theater, and has the option to add refreshments and/or accomodations 5. User attends the showing, using their mobile ticket to get into the movie theater and redeem their pre-purchased snacks.
4. User purchases a ticket in-app from their preferred theater, and has the option to add refreshments and/or accomodations 5. User attends the showing, using their mobile ticket to get into the movie theater and redeem their pre-purchased snacks.
6. User watches the movie and decides to post about it in the social community.
The design system features a bold custom logotype and simple color palette dominated by the use of red, a color that has long ties with cinema. The app’s construction is to allow for ease of use and an pleasing user experience overall.
